Brand positioning, a new way to make business strategy: the Barilla case.
All the strategies adopted by the company are aimed at positioning its product in the market, so that it is constantly ahead of other compan
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Sara Schirru
3 feb 2023Tempo di lettura: 6 min
The future of the forgotten youth.
The future of the forgotten young people: a clash between personal value and work efficiency.
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Laura Mura
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The Worldmaking process of the product: owning a luxury asset sets us apart from others?
Buying a luxury product is a different experience than buying a normal good.
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